Wednesday, February 12, 2014

Helmut Lang

Helmut Lang was known for two things in the 1990s—modernism and playing the sexuality and power of women's image. For these reasons, Lang became on of the most influential and copied designers of the last decade of the 20th century.


  • Simple in silhouette yet often talked about alongside more conceptual designers such as Rei Kawakubo and Martin Margiela 
  • Primary reason because Lang's aesthetic was no based in the ideas of mass production or sale-ability, but rather in a minimalist concept that is far more intellectual and artistic in its connections to a modernist philosophy 
  • Sleek elegance - loyal following due to how his clothing made women feel as professionals, rejecting large shoulders of 1980s 
  • Often used layers of sheer fabrics, "peek holes" in places such as elbows or side of leg to examine the inherent sexuality in skin and exposure 
  • Calls attention to the hidden mysteries of the figure—skin is sexualized because it is hidden under clothing 
  • Combination of undercurrent of sexiness helped to define women as powerful and equal while not resorting to trying to look like a man 
"Androgyny is an idea from the past. Women are feminine in many different way. Maybe the biggest achievement of the last years is that there are many more attitudes of being a women" — Lang


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